The Concept
We believe magic is luxury
a contemporary hospitality concept where art, oenology, and soul converge
It began as a way of living. A home full of art and conversation. A table that always had room for one more. Walls that never stayed bare. We grew up surrounded by paintings and sculpture, harmonious spaces, the smell of food and the sound of corks pulled from bottles. Friends and strangers became family and many said it felt like coming home.
We opened our doors to artists who transformed each space with colour and imagination. Our houses became lived-in exhibitions where art was part of the day and never just decoration.
Hospitality grew around the table with food that felt like home and wine that told stories. In time we saw that our retreats nurtured more than the body. They became places for reflection and renewal through wellness, rituals and the nurturing of the soul.
Megève
Once upon a time in Megève, two properties, not far from each other, caught my parents’ gaze and refused to let go. Both places grew. And grew. And kept growing. What began as a family project had grown beyond its walls. It needed to be shared.
Wander through an 18th-century mountain farm, restored into a living art installation. Ten rooms, each imagined by a different artist: a fantastical bird-world by Luís Lázaro Matos, a temple to Jean Cocteau by Francesco Vezzoli, a dreamscape by Conrad Shawcross.
Here tradition meets elegance. Twelve design suites where alpine charm and contemporary chic intertwine. In winter, the slopes meet you at the front door. In summer, the air pulls you into the wild. Year-round, hospitality is at its peak at Le Simon, a dining room unlike any other.
Once upon a time in Forte dei Marmi, a 1970s seaside villa — layered by my mother with sculptural lights, iconic Italian design, and unexpected art. With only a handful of rooms, Magic Forte offers the freedom of a hotel with the intimacy of a private home.
Once upon a time in Ibiza, a finca in the hills of Es Cubells, restored in a riot of blues, greens, pinks, and yellows. Its gardens unfold like a constellation — cacti, desert flowers, artworks and hidden tipis waiting to be discovered.
Once upon a time in Bradenton, an apartment for my father, brother and other sports lovers, where Italian aesthetics meet relaxed, athletic living. Designed for those who move with purpose, whether recharging between training sessions or embracing Florida’s effortless pace.
Once upon a time in Milano, a secret address beneath the city streets, once a wine cellar, now alive with colour and possibility. When you book it, the space is yours: set the table, choose the music, create the atmosphere.
A gathering space, where every table, sculpture, and book tells of those who believed in this vision — artists, friends, and loved ones who trusted that art and generosity could coexist.
